Indiana's MDwise Honored by Accolades from Annual Communicator Awards


Not-for-profit managed care organization received Awards of Distinction in three categories

INDIANAPOLIS – June 28, 2011
MDwise, a statewide not-for-profit managed care organization serving the state’s Medicaid population – was recently honored by the 17th Annual Communicator awards – the leading international awards program honoring creative excellence for Communications Professionals.
MDwise received the following awards:

  • Integrated Campaign Award of Distinction in the non-profit category
  • Print Award of Distinction in the non-profit category
  • Audio Award of Distinction for original music

The campaign, which won MDwise the Integrated Campaign Award of Distinction, features TV and radio spots and well as billboard and grocery cart ads. The TV spot features real people on an animated background while the radio spot compliments the TV spot’s messages. Both run in English and Spanish and feature original music composed for MDwise. The original music that was developed for the TV and radio spots won MDwise the Audio Award of Distinction for original music. The campaign was developed by MDwise and its advertising agency of record, Borshoff.
The Print Award of Distinction was awarded for a direct mail piece, which MDwise created to tell members that MDwise cares about them and show the company’s appreciation for being a part of its organization. The inside of the mailer provided preventive care guidelines for men, women and children and was targeted to each of these MDwise member audiences.
“It is truly an honor to be recognized by the communications industry for the hard work we devote to our communications campaigns designed to educate our members,” said Charlotte MacBeth, chief executive officer of MDwise.
The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, a body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. The Awards receives over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. To see samples of MDwise’s award winning pieces visit

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About MDwise

MDwise is a provider-sponsored nonprofit health maintenance organization offering health care benefits to more than 407,000 Medicaid and Medicare members. Since 1994 MDwise has provided access to compassionate, high-quality, coordinated health care and education to Medicaid members in communities throughout Indiana. Ninety-seven percent of MDwise members surveyed would recommend MDwise to family and friends.

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