MDwise receives Digital Health Award for Colorectal Awareness Month work

INDIANAPOLIS – MDwise recently received acknowledgement by the Digital Health Awards for its Colorectal Awareness Month banner, earning a Silver distinction in the banner ad category for a consumer audience.
The ad ran on the MDwise homepage during the month of March and directed people to a custom landing page highlighting the importance of colorectal cancer screenings. It also provided prevention tips and a list of questions to consider when visiting your doctor.
Colorectal Cancer Month Banner
“We believe that education plays a critical role in healthcare. In this case, we wanted to educate our members on the risks of colorectal cancer – the fourth most common cancer in the U.S. – and the screening services available to them,” said Hollie Arruda, director of marketing at MDwise. “Earning an award for this ad validates that we are successfully creating attention-grabbing digital work with meaningful content geared at improving our members’ overall physical health through education.”

The Digital Health Awards program is organized by the Health Information Resource Center, a clearinghouse for professionals who work in consumer health fields. Twice per year, the awards program recognizes the best in digital health resources nationwide.

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About MDwise

MDwise is an Indiana-licensed nonprofit health maintenance organization offering health care benefits to 300,000 Medicaid members. Since 1994 MDwise has provided access to compassionate, high-quality, coordinated health care and education to Medicaid members in communities throughout Indiana.
MDwise is a provider-owned health plan with a large network of doctors, specialists and hospitals located throughout the state. By meeting the basic requirements of the National Committee for Quality Assurance’s (NCQA’s) rigorous standards for consumer protection and quality improvement, MDwise was awarded NCQA’s accreditation status of Accredited for service and clinical quality. Ninety-seven percent of MDwise members surveyed would recommend MDwise to their family and friends. For more information, visit