MDwise receives Digital Health Award for Colorectal Awareness Month work

INDIANAPOLIS – MDwise recently received acknowledgement by the Digital Health Awards for its Colorectal Awareness Month banner, earning a Silver distinction in the banner ad category for a consumer audience.
The ad ran on the MDwise homepage during the month of March and directed people to a custom landing page highlighting the importance of colorectal cancer screenings. It also provided prevention tips and a list of questions to consider when visiting your doctor.
Colorectal Cancer Month Banner
“We believe that education plays a critical role in healthcare. In this case, we wanted to educate our members on the risks of colorectal cancer – the fourth most common cancer in the U.S. – and the screening services available to them,” said Hollie Arruda, director of marketing at MDwise. “Earning an award for this ad validates that we are successfully creating attention-grabbing digital work with meaningful content geared at improving our members’ overall physical health through education.”

The Digital Health Awards program is organized by the Health Information Resource Center, a clearinghouse for professionals who work in consumer health fields. Twice per year, the awards program recognizes the best in digital health resources nationwide.

# # #


About MDwise

MDwise is a provider-sponsored nonprofit health maintenance organization offering health care benefits to more than 407,000 Medicaid and Medicare members. Since 1994 MDwise has provided access to compassionate, high-quality, coordinated health care and education to Medicaid members in communities throughout Indiana. Ninety-seven percent of MDwise members surveyed would recommend MDwise to family and friends.